Client Endorsements Client Endorsements
Omer Liaqat, Relationship Manager, Muslim Commercial Bank
This is to thank you for the on time delivery even with our short notice and very well designed and crafted tombstones.

Shaheera Ikram, Brand Manager, The Coca Cola Export Corporation
We have worked with Pronto since its inception and have always found their work to be of highest quality. Pronto is a solution oriented company tha ...



History


Pronto Promo (Pvt) Ltd. has come a long way, and takes pride in the fact that it has managed to meet and exceed all expectations over a period of 17 years. Taking off with giveaways, Pronto now stands at a unique position in the market, with a factory facility designed to backward integrate and bring quality and cost control into our processes.

 

1996 Cricket World Cup – Conceived, designed and developed Coca Cola bottle shaped Monocular. Delivered 1.5M Monoculars in less than 2 months from mold making to manufacturing to assembly and delivery. Plastic lens was made in Pakistan for the 1st time in a market that was using glass lens


1996 International Market – The 1st Pakistani company to become member of Promotional Product Association International, (PPAI) Dallas


1997 Premiums – Introduced a brand new concept by offering promotional products as a replacement for price –offs then prevalent in the industry . We delivered on 20 of the largest campaigns to-date with quantities varying from 300,000 to 3 million pieces against tight timelines and severe budgetary constraints This was the beginning of in-pack/on pack consumer offers .


2003 Developed Ceramic Industry - At a time when plastic mugs were being offered as a premium, Pronto volunteered to deliver ceramic mugs at similar price point. For the next 4 years, with a team of 40 workers and 3 supervisors at supplier’s premises, Pronto trained the industry to deliver a variety of designs on strict timelines and specifications. Since then tens of millions of mugs have been given away as part of consumer offers by different companies


2004 Merchandising - Diversified into Retail Merchandising Products. For the next 4 years Pronto was the sole merchandising partner of Coca Cola in what was to be labeled as a picture of success and a case study for CIS and ME region. For the first time in Pakistan, we introduced SKD Racks that resulted in significant cost savings for the client, both in transportation and in warehousing costs.


2006 Activation Services – Pronto’s performance and commitment in MerchandisingProducts, inspired faith and confidence in Coca Cola’s trade marketing team to entrust Pronto with activation of their retail space across the country. With no prior experience, Prontoventured in this area. With a carefully planned operations strategy, effective recruitment and training program, we activated 25,000 plus outlets in 200 cities and town across Pakistan. The activity was a resounding success.


2007 Coca Cola Atlanta – Pursuing our dream to be a player in the international market, Pronto took the initiative of meeting with the global purchase head of Coca Cola in Atlanta. These meeting were very critical in determining Pronto’s future course in years to come. This was the beginning of our organizational transformation.


2008 Organizational Transformation- This involved corporate restructuring andorganization building. Pronto moved from being a partnership to a corporation with external board members and from a small management team to multiple department organization with clearly defined roles and JDs.


2009 New Facility & Social Compliance Audit – Pronto completed its purpose built facility keeping in mind CSR guidelines and successfully completed social compliance audit conducted by 3rd party assigned by the client. Pronto attained a green status in first attempt. This was the first time that anyone got a green in first attempt across industries in a region comprising 22 countries.


2010 British American Tobacco comes to Pronto – BAT itself identified Pronto as a potential merchandising partner. In less than a year, Pronto has reached the status of preferred vendor. Our overall ranking was excellent with 92 points in the annual supplier evaluation, conducted by PTC earlier this year.